About Us



We are importers of all the listed products on our website. We sell directly to you via our dealer network, to save you time and money. We also provide you with the best service and quality products available. 

We started our business believing we can supply quality products at competitive prices. We do not simply sell products to make super profits. With 28 years experience in the cycling industry, including racing professionally, we have gained practical mechanical knowledge that gives our customers ease of mind, knowing that we look after every detail meticulously.

Every product we sell, as well as the business partners we deal with, are carefully selected so we can fulfill our commitment to supplying tried and tested equipment to you. This way we ensure that you can buy with confidence, with the added assurance we have the experience to answer your questions. 

"The only source of knowledge is experience."
Albert Einstein



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